Public Relations
PR is a tool that can help you share your story wider, root more deeply into your community and get your products in front of the people who need them in their lives (more specifically their fridge and pantry).
And, the best part? You donβt have to shout it from the rooftops anymore. Weβll work hard so that tastemakers like editors, influencers and journalists tell the world how great you are instead.
Iβm endlessly inspired by the movers and shakers in the food and beverage industry and as a complete CPG nerd, I know that it takes more than a beautiful package or even a tasty product to grow these days.
My job is to make your load lighter.
There are things that only YOU can do for your business. My role as a PR partner is to let you focus on what you love and what youβre good at while I work by your side to help you reach your PR goals. I want you to succeed and I want you to feel excited about PR, so I will always be up front with you on whatβs realistic and what is our moonshot.
Weβll come up with a plan that fits your specific goals and needs, which can include the following:
β Media Relations
β Influencer Collaboration
β Strategic Counsel
β Virtual + In Person Event Direction
β Crisis Management + Media Training
β And So Much More
Together weβll help amplify your voice, share your story and get visible.
I get to work with the sweetest brands!
Iβve been lucky to partner with some pretty dreamy brands on PR projects. From small batch nut mylk to the first of itβs kind coconut spread to the national leader in tahini, Iβve worked with brands at all stages and of all types.
The one thing they have in common?
They are more than a product: they have a strong, unique story to share. Whether itβs how health challenges inspired them to create something they could enjoy or a deep cultural love for a product, each and every client Iβve worked with has brought something special to the conversation beyond a delicious product (but being tasty is a non-negotiable too).
A few Favorite features:
π VegNews
π Real Simple
π The Kitchn
clients have been featured in
Every PR pro has their own unique way of doing things, this is mine.
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I only take on a select number of PR clients at a time so you can get my undivided attention. First things first, it's time to put you in the hot seat. I start every PR project by putting my reporter hat on and getting to know the ins and outs of you and your brand and most importantly digging up all the stories.
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Fail to plan and plan to fail right? In this stage I take all the gems you gave me from phase 1 and compile it all to create your personalized PR Plan. This acts as our roadmap and weβll revisit it often to make sure your goals still feel aligned.
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Off to my pitching dungeon I go! This is where the real fun starts. In this stage Iβll be finding the right people to share your story with whether thatβs editors, podcast hosts, influencers or journalists this is the phase I spend the most time in.
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Even though PR can be tricky to quantify, Iβm all about results. Each month we will check in on how things are going and revisit our PR Plan to make sure everything still feels right. This is an opportunity to say βYep! Full steam ahead.β or βHey, letβs pump the brakes and tweak some things.β
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Iβm a big believer in taking time to celebrate all the wins and that will always be an important part of working together, donβt worry I wonβt let you forget!